On February 9th, FHI Heat teamed up with fashion designer Bibhu Mohapatra as the exclusive hair care sponsor of his Autumn/Winter 2018 Runway Show at NYFW.
NORWALK, CA, February 16, 2018 /24-7PressRelease/ — On February 9th, FHI Heat, a leading global innovator of professional styling tools, products and accessories teamed up with fashion designer Bibhu Mohapatra as the exclusive hair care sponsor of his A/W 2018 Runway Show at NYFW. FHI Heat’s Artistic Director and Key Hair Artist Sean James designed the show’s look and led the FHI Heat team of fifteen hand-picked hair stylists.
“When brought on to design the hair look for a runway show, my job is to manifest and execute the designer’s vision for his or her collection through the models’ hair. During our hair test, I had the opportunity to speak with Bibhu and he shared the inspiration for his collection and the beautiful story behind it. It was inspired by Francesco Clemente’s portraits from the film “Great Expectations” by Charles Dickens, and the unusual relationship between Miss Havisham and her adopted daughter Estella. Bibhu, and the show’s stylist Anya Ziourova, wanted the hair to look childlike and specifically undone, reflecting a little girl dressing up in her mother’s clothing. It’s a relatable look, an everyday, undressed wave for the confident woman of the world.” – Sean James, FHI Heat
In order to achieve the look, Sean and his team utilized the following FHI Heat tools and products:
** FHI Heat Platform Nano Salon Pro 2000 Hair Dryer
** FHI Heat Platform Professional Curling Iron
** FHI Heat Platform Professional Styling Iron
** FHI Heat UnBrush
** STYLUS High Altitude Root Lift Spray
** STYLUS Stay Put Mega Hold Hair Spray
** STYLUS Total Control Maximum Hold Gel
For image or product requests, please contact:
VP of Global Communications
P: 323-334-2900 Ext. 2909
Photos courtesy of Gonzalo Marroquin W. for Patrick McMullan Company
The Luxury Brands LLC. brand portfolio includes FHI Heat, STYLUS, NEO BOND, Hair Veil and Daily Beauty. FHI Heat is a world-renowned provider of Professional Hair Care products, offering the industry’s highest quality and most technologically advanced hair tools. For more information visit www.fhiheat.com or call Toll-Free 1-877-344-4328.
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