As one of today’s most sought-after travel influencers, Natalie Lefevre fuels the real-world wanderings and holiday fantasies of thousands through her travel journalism and dazzling Instagram feed. Her irresistible posts @Island_Natalie showcase her luxe life and passion for nature, from jaw-dropping videos of secluded beaches and the delights of some of the world’s finest hotels to images that plunge the viewer into the thick of a cultural city break. In the last year she has worked with resorts in the Seychelles, Bali, Europe and the Maldives, exposing them to an audience with the adventurous spirit and buying power within her international networks to follow in her footsteps.
Natalie’s corporate PR background sets her apart from the crowd. She worked as Director of Corporate Affairs at Euronews NBC, where she managed several departments including Communications, Press, CEO Events and Partnerships. Natalie helped launch the luxury site Living It and manages travel site Wander at Euronews NBC, where she posts regular travel reports. Having moved away from PR to focus on her Instagram blogging and journalism, Natalie’s skills are now in demand as a social media consultant. She offers a wide range of affordable services from mini strategies to full takeovers, managing clients’ Instagram, Twitter and Facebook sites and editing their content.
“I advise my clients to focus on videos and moving visuals as they are the future. The first 2-4 seconds matter most to keep interest and to count as an IG view and the videos that works best are 8-12 seconds in length.” Natalie studied Computer Information Systems and has worked as a brand ambassador for the fashion site Farfetch, advising on global VIP events, entering the German market and helping improve website navigation at annual influencer meetings. She is discreet about most of her A-list global clients. Amongst them, she advises Naomi Campbell’s charity Fashion for Relief and others from well-known actresses to novelist, CEO’s, philanthropists on how to achieve organic growth and worthy engagements in the face of continuous changes in the Instagram algorithm.
“Everyone wants to understand the algorithm and what it is that boosts your visibility,” says Natalie.
“This is usually down to the immediate timing of likes, comments and how the algorithm reads your posts reactions. The comments received matter, especially those made by highly followed accounts or Macro influencers, which can propel your post to the main page. The goal is to go viral! I have many clients subscribed to the monthly “Macro influencer commenting” group at 400€ with an immediate boost.”
Natalie’s quest for the perfect viral content continues to fuel her career in digital strategy, and her real-life adventures in the world’s most beautiful and exclusive locations. Being a native of the Seychelles islands, half German and having lived in Texas most of her life, Natalie considers herself a global citizen. A world traveller since she was three years old, she has always pursued adventure and beautiful destinations and has developed a passion for saving the ocean and animal charities. She makes that all-important emotional connection with the places she visits, which comes across in her reportage.
“Influencers are mini-start-ups, performing our own tech with cleverly created posts and well-positioned videos to convert a follower into many revenue streams, while maintaining authenticity,” says Natalie. “In 2020, 80% of communications will be in video and almost 75% of teenagers dream of being an influencer. I believe each person’s voice will have more power than classic media. This is already the case, with some of my friends having up to six million followers. If you establish your brand and stay unique, the followers will find you.”
Natalie offers clients a variety of strategic services costing from €200 – €5000. These range from full takeover packages, to the managing of all content, and editing, as well as advising on photo shoots, video creation, the creative presentation of stories and blue tick verification. She can help with website development and digital strategy for blog sites.