China’s number one seed and nut brand Chacha brought Chinese New Year cheer to New York City at the Spring Festival Flower Show on January 19 and 20, 2019. Festival-goers were treated to an authentic taste of Chinese New Year with Chacha’s specialty products, and the event was live-broadcasted by top Chinese social media influencers to a worldwide Chinese audience.
Chinese New Year is the most important holiday on the Chinese calendar. It is celebrated by Chinese communities all over the world and Chacha is the leading brand for one of the season’s most quintessential snacks – roasted sunflower seeds.
Chinese New Year is the most important holiday on the Chinese calendar. It is celebrated by Chinese communities all over the world and Chacha is the leading brand for one of the season’s most quintessential snacks – roasted sunflower seeds.
A household name in China, Chacha has celebrated the past five Chinese New Years with the release of limited edition packaging and gift sets perfect for sharing with friends and loved ones. This year, Chacha brought its 6th collection of limited edition Chinese New Year products to the world through various local Chinese New Year events such as the New York Spring Festival Flower Show.
“Our products are modern icons of Chinese New Year,” says Bin Wang, President Assistant of Chacha. “We want to share them with more people so that the world can fall in love with the taste of Chinese New Year.”
The Spring Festival Flower Show in Queens New York was a can’t-miss event for the US Chinese community this year. Top Chinese social media celebrities showed on-site to live-stream the festivities, connecting New York’s Spring Festival Flower Show with the global Chinese community.
Live DJs and traditional Chinese performances provided lively entertainment for visitors while they shopped for a wide range of Chinese New Year foods, crafts, and gifts. Chacha’s products delighted first-time tasters and brought back warm memories for overseas Chinese celebrating far from home. Products showcased included roasted premium sunflower seeds in classic flavors spiced, salted, and coconut, as well as new gourmet flavors Chinese pecan, and caramel.
With distribution across more than 43 countries including Asia, America and Europe, Chacha has devoted to high quality production in roasted nut industry for over 20 years and built confidence in products with certification to the British Retail Consortium (BRC) and Food and Drug Administration (FDA) for food safety. Especially, with everyone’s pursuit of balance nutrition quality life, Chacha popular Small Yellow Bag of daily nuts bring mixed nuts to the world and becomes a popular healthy and delicious natural food that is trusted worldwide. Ingredient such as California almonds, Vietnamese cashew nuts and Turkish hazelnuts, enable a fusion taste in mouth widely liked by people who love life.
“We insist on develop healthy, nutrient and delicious food and spread happiness to celebrate Chinese New Year with all the Chinese communities around the world,” says Wang.
Like most major holidays around the world, food plays a central role in Chinese New Year culture. Chacha initiated the formation of an alliance with other modern Chinese New Year food icons including dairy company Mengniu and condiment company Lee Kum Kee to promote Chinese New Year culture globally through food. Officially launched onJanuary 10, 2019, the alliance will create Chinese New Year experiences and product packages to share the quintessential tastes of China’s most beloved holiday with the world.
